Xen Isotipo
Agencia de Desarrollo Web y Chatbots ColombiaXen Digital Agencia de Desarrollo

Privacy Policy

Data Controller: Xen Digital S.A.S
Address: Cali, Colombia

In compliance with Law 1581 of 2012, Decree 1377 of 2013 and other corresponding regulations, Xen Digital presents its Personal Data Processing Policy.

1. Information we collect

Xen Digital collects personal and technical information necessary for the provision of its technological services. This collection is done through web forms, contracts, browsing, and specifically, through our Artificial Intelligence-based virtual assistant, "Xendy".

1.1. Personal information provided by the user

We may request and process the following data:

  • Identification data: Full name, identification number (if applicable).
  • Contact data: Email, phone/cell number (WhatsApp).
  • Corporate data: Company, role, and industry.
  • Interactions with "Xendy": Information voluntarily provided during conversations with our chatbot "Xendy" (support queries, purchase intentions, feedback).
  • Attached files or documents sent through our chat channels.

1.2. Technical information automatically collected

  • IP address, device type, operating system, and browser.
  • Conversation metadata (date, time, duration of interaction with the bot).
  • Error logs and technical info for service stability.

2. Purposes of Processing

The collected data will be used for the following explicit purposes:

  • Service provision: Software development, automation, and tech solution implementation.
  • Operation of "Xendy": Allowing our virtual assistant to manage technical support requests, sales, scheduling, and customer service.
  • Training and improvement: Analyzing anonymized conversations to improve the accuracy and understanding of our AI models.
  • Commercial Management: Sending proposals, news, and commercial communication (with prior consent).
  • Legal Compliance: Addressing requirements from administrative or judicial authorities.

3. Data Conservation (Principle of Necessity)

Personal data will be stored only for the reasonable and necessary time to fulfill the described purposes, or as required by current accounting and legal regulations in Colombia. Once the purpose is fulfilled, data will be permanently deleted or securely anonymized.

4. Information Sharing and Transmission to Third Parties

Xen Digital does not sell personal data. However, for the proper operation of "Xendy" and our services, we transmit data to technological providers under strict confidentiality agreements:

  • Infrastructure Providers: (e.g., AWS, Google Cloud).
  • AI Model Providers (LLMs): When interacting with "Xendy", the conversation text may be processed by language model providers to generate responses.
  • Messaging Channels: Meta Platforms (WhatsApp Business API).

By accepting this policy, the user authorizes the international data transmission necessary for the operation of these technologies, with Xen Digital guaranteeing that its providers meet suitable security standards.

5. Information Security

We implement technical, human, and administrative security measures to protect information against unauthorized access, adulteration, or loss, including transit (TLS) and at-rest encryption.

6. Owner's Rights (Habeas Data)

In accordance with Colombian legislation, the user has the right to:

  • Know, update, and rectify their personal data.
  • Request proof of authorization granted.
  • Be informed about how their data has been used.
  • Revoke the authorization and/or request the deletion of the data when constitutional and legal principles are not respected.
  • Access their personal data free of charge.

To exercise these rights, the owner can contact us via email: [email protected].

7. Use of Cookies

Our website uses own and third-party cookies for analytics and improving the experience. The user can configure their browser to reject cookies, though this may limit certain functionalities.

8. Provisions on Artificial Intelligence ("Xendy")

  • The user acknowledges that "Xendy" is an automated system. Although we strive to guarantee the accuracy of information, AI-generated responses may contain inaccuracies.
  • Sensitive data must not be shared with the chatbot unless strictly necessary and explicitly requested.
  • Interactions may be monitored by humans for quality control and algorithm improvement purposes.

9. Third-party Links

We are not responsible for the privacy practices of external sites linked from our platform.

10. Validity and Changes

Xen Digital reserves the right to modify this policy. Substantial changes will be communicated promptly on our website.

11. Contact Channel

For privacy inquiries, write to us at: